To mark its second anniversary in Pakistan, Spotify revealed some fascinating details about its users, who are now spread across the country. According to its region-based breakdown of where the audience’s interest lies, it has come to our knowledge that Sukkur hosts the largest BTS ARMY while Atif Aslam practically rules the country.
That’s right! Aslam is the most streamed local artist of Pakistan, as per the data released by Spotify.
Sindh is King
And as far as Sindh is concerned, the singer, alongside Young Stunners, Hassan Raheem, Asim Azhar and Abdul Hannan are the top five local artists in the region.
In terms of tracks, Pasoori remains the most streamed track in Karachi and Hyderabad, while it was the fifth most streamed song in Sukkur. Believe you, us, there was also music that transcended borders. King’s Tu Aake Dekh Le was the second most streamed song of the metropolitan giant while Iraaday, Bikhra and Dhillon’s Excuses right behind it. Hyderabad, on the other hand, gave its love to Bikhra, Excuses and Kaifi Khalil’s Kahani Suno 2.0.
Punjab has ‘Kahani Suno’ on repeat
The love for Pasoori continues to be unflinching across Pakistan. It comes as no surprise then that the track is amongst the top 5 most streamed songs in Faisalabad, Gujranwala, Islamabad, Lahore, Multan and Sialkot. Other tracks that complete the leading five list in most cities of Punjab include Excuses and Insane by AP Dhillon, 295 by Sidhu Moosewala and Bikhra.
In local top tracks charts, Khalil’s Kahani Suno 2.0 has been a notable addition receiving love across the province. Ranked among the top five most streamed songs in Faisalabad, Gujranwala, Islamabad, Lahore, Multan and Sialkot. Other tracks that have garnered immense admiration from audiences across the province include Bikhra, Iraaday, Ghalat Fehmi by Asim Azhar, and Gumaan by Young Stunners.
As for the most streamed local artists, Atif Aslam at the top was followed by Young Stunners, Nusrat Fateh Ali Khan, Hassan Raheem and Rahat Fateh Ali Khan.
Balochistan and Khyber Pakthunkwa stan Asim Azhar
While Aslam reigned supreme as the most streamed local artist in Balochistan and Khyber Pakhtunkwa, Hannan made his way to the second spot in Khyber Pakhtunkhwa with Young Stunners, Nusrat Fateh Ali Khan, and Azhar completing the line-up. As for Balochistan, the list saw Azhar make an appearance at the third spot after Aslam and Young Stunners. Rahet Fateh Ali Khan and Hannan were the fourth and fifth most streamed local artists in the province.
In terms of top tracks, the local sensation, Eva B has made a mark for herself with Kana Yaari in Quetta, Balochistan.
Sukkur’s love for K-pop shines through
A surprising insight that Spotify’s recent data revelations showcased was an unfathomable love amongst audiences for K-pop. BTS in particular, are amongst the top five most streamed artists in Sindh, Azad Jammu and Kashmir as well as Balochistan. Cities including Islamabad, Gujranwala, Hyderabad, Karachi, Peshawar and Quetta all showcased immense love for the teen band. But in Sukkur, three out of the top five most streamed songs are K-pop.
The trend demonstrate how audiences are changing perspectives when it comes to music consumption in Pakistan. Tracks like Yet to Come, Dreamers, the official FIFA Qatar World Cup 2022 soundtrack and Dynamite are amongst the leading K-pop tracks in the country.
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